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With just ten product specialists in the United Kingdom, it’s clearly quality over quantity for Titleist. A Titleist Ultimate Fit day is no different; one-on-one 45 minute sessions with a leading specialist in Titleist products. High demand is nothing new for these experts, but with the incredible success of this year’s new TS range demand has sky-rocketed. We caught up with James Robinson, Titleist Product Specialist Manager, at their Ultimate Fit enclosure on the range at Walton Heath during the 2018 British Masters.
‘We’re fitters, not salesmen’
A clear message straight out the blocks. A Titleist Ultimate Fit day is hosted by a local golf club with the objective of helping customers find the perfect club with the optimal specifications tailored to them, as opposed to ‘buying blind’. However, James was keen to stress that he and his team of specialist fitters are there to do exactly that; fit, not sell.
The Process
Things will kick off with a brief evaluation of your game. Some questions will be followed by a few swings to help the fitter gain some data about you. James explained that there is a balance of data and feel; allowing you to see evidence of your results through concrete data, but ultimately letting you feel the results. Don’t worry, you won’t be left on your own swinging without purpose. A common technique to help you hone in on the desired results, James tells me, is to create an ‘Imaginary Launch Window’. As he explains this, he creates ‘Window’ with his hands, telling me that you just ‘Aim for the window’. Simple enough, right?
From there, it’s a matter of finding what works for you in generating the best results and finding the window; starting with the model, then the shaft, the flex and so on until you have the golden ticket of golf club specifications. Not content with words, James shows me the coding with all the adjustable combinations on a nearby TS3 Driver. My untrained mind is wondering whether I should ease myself into it by, say, cracking the Da Vinci Code before trying to calculate my optimal performance coding. James, of course, could do it in 45 minutes.
Making the Difference
Every person, and every golfer, is unique. That’s what makes club fitting such a fine art. The fitting process is different for every golfer and the goalposts move depending on your ability, experience and desires. For beginners, James tells me, it is often a case of some major changes with the ultimate goal of ‘consistency’ when aiming for that Imaginary Launch Window. For the more advanced golfer, it may be more a case of subtle tweaks to find that added edge for your game. These are ‘equally valuable’ in helping a player take that step to the next level of performance.
‘We want to support grassroot Pros’
Most golfers want to support their local golf Pro. You’ll be glad to know that Titleist are on the same page. Not only do they offer these Ultimate Fit days at local golf clubs, they also offer expert product training to golf Pros for new Titleist products to ensure that said Professionals are informed with an in-depth understanding of Titleist golf clubs and golf balls. The ‘Titleist University’ is an online teaching tool to aid in this education process. Golf Professionals can complete online courses about Titleist equipment and receive a certificate upon completion of their work, so keep an eye out for those Titleist certificates in your local golf club.
The Message
James laid out the goal of Titleist Ultimate Fit in one clear, concise message: ‘We want to educate.’
Written by Joe Carabini
