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There’s nowhere to hide on the golf course, especially on Tour. For golf club manufacturers, that means you can’t fake performance. Results matter. So let’s take a look at some of the most interesting results on the PGA and European Tours.
Odyssey are the most-used putters on Tour by a country mile. The putting experts boast around 50% of all putters in play week in, week out. But one particular Odyssey win gained a lot of attention at the conclusion of last season’s European Tour.
Danny Willett, DP World Tour Championship:
Willett hadn’t recorded a single victory since his 2016 Masters title… Then he put an Odyssey Stroke Lab putter into play. The Englishman reaped the rewards of Odyssey’s consistency-based Stroke Lab putter shaft en route to winning the European Tour’s season finale. The Tuttle model turned a lot of heads and there’s no doubt it will be a popular one this year.
Callaway have taken the Tours by storm in 2019, with wins in Abu Dhabi, Hawaii, California (2) and Australia (2) in the first couple months. The Epic Flash woods have helped put an end to trophy droughts, had a hand in first wins and scorched star-studded fields.
Shane Lowry, Abu Dhabi HSBC Championship:
The Irishman may be one of the most popular guys on Tour, but popularity doesn’t win you golf tournaments. In fact, Lowry hadn’t won since 2015 on the European Tour. But, armed with Callaway’s new Epic Flash Sub-Zero Driver, Lowry returned to the winners’ circle in Abu Dhabi.
Xander Schauffele, Sentry Tournament of Champions:
Schauffele equalled the course record in Hawaii as he claimed the title with the same Callaway Epic Flash Sub-Zero Driver that aided Lowry.
The American also benefitted from the Callaway Apex 19 Pro Irons as he shrugged off big names like Justin Thomas and Dustin Johnson.
Phil Mickelson, AT&T Pebble Beach Pro-Am:
“Lefty” used the Epic Flash Sub-Zero Fairway Wood at Pebble Beach as he edged out Paul Casey. He also utilised Callaway’s new Triple Track deign on his golf ball; a simple but effective alignment aid being heralded as a genuine game-changer in putting.
David Law, ISPS Handa Vic Open:
In just his 18th start, the Scotsman claimed his maiden European Tour title in Australia. Law is contracted to Wilson but has free reign on his driver, and his choice of the new Callaway Epic Flash Driver proved a winning one.
JB Holmes, Genesis Open:
The 36-year-old picked up his first victory since 2015 just three weeks after putting the Callaway Epic Flash Sub-Zero Driver into play. Coincidence? I think not.
Ryan Fox, World Super 6 Perth:
The Callaway Epic Flash 3-Wood played its part in the big-hitting New Zealander’s first-ever European Tour victory.
Last year, TaylorMade introduced corrective Twist Face technology as a game-changer in forgiveness off the tee. Now, they have injected that twisted face with a resin. Why? Because this face was too fast; it needed to be brought back to the legal limit. And that’s where it has stayed: On the legal limit. But how has it performed on Tour?
Jon Rahm, Hero World Challenge:
The young Spaniard stormed to victory over a star-studded field with TaylorMade’s face-injected M5 Driver and corrective-face 3-wood. Power is a huge part of Rahm’s game, so his decision to put these clubs in his bag is a credit to TaylorMade’s design and his victory suggests it was the right decision.
Dustin Johnson, Saudi International:
DJ’s first-ever European Tour victory (outside of Majors and WGC events) and first title of 2019 came at the controversial Saudi International. En route to climbing to World No. 2, the American played the TaylorMade M6 Driver and TaylorMade M5 Fairway Wood.
Dustin Johnson, WGC-Mexico:
DJ cruised to a 5-stroke victory at Club de Golf Chapultepec for his third win in this event and 20th PGA Tour title. He did so having switched out his M6 Driver for the M5 model.
Justin Rose, Farmers Insurance Open:
Despite his high-profile move to Honma, Justin Rose retained a TaylorMade fairway wood (his Honma club contract only extending to eleven clubs), with which the World No. 1 chose the M6 before winning the Farmers Insurance Open.
Cobra's F9 Speedback models have been met with rave reviews, so it should come as no surprise that Cobra's staffers have seen great success so far in 2019.
Bryson DeChambeau, Shriners Hospitals Open & Dubai Desert Classic
One of the greatest success story of new equipment in 2019 so far. Bryson DeChambeau put the new Cobra F9 Speedback Driver in his bag at the PGA Tour’s Shriners Hospitals for Children Open and came out on top. Rickie Fowler also put the F9 in his bag for the first time at this event, and just so happened to record a T4 finish. DeChambeau went T12-7-T10 before recording another victory (his first on the European Tour) at the Dubai Desert Classic. Not too shabby.
Rickie Fowler, Waste Management Phoenix Open
Fowler cemented his fan-favourite status with a victory at the PGA Tour’s most crowd-driven event. He did so with the Cobra F9 Speedback Driver and Cobra F9 Speedback 4-iron in play.
With the WGC-Mexico cranking up the gears on both Tours, I for one can't wait to see how things play out. New players have entered the winning circle and former greats have re-emerged (I wonder who he's referencing there?) but, perhaps most interestingly, we've seen the likes of Schauffele and DeChambeau become dominant figures with new weapons in their arsenals.
Written by Joe Carabini
